ATHRA supporter newsletter February 2019

    Reducing the harm from smoking

    ATHRA Supporters' Newsletter

    31 January 2019

    We are pleased to report that Australia's first public switch2vaping campaign was very successful in raising awareness of vaping.

    The campaign ran from mid-December 2018 until the end of January 2019. In spite of a modest budget, some of the outcomes were:

    • Twenty six free editorial stories in national media, radio and TV with an estimated reach of 551,474 people eg here
    • Views of the campaign landing page1,052 
    • Views of the campaign videos: 967 (here and here)
    • Social media generated 34 organic social posts, 681 engagements and 8,400 estimated ‘opportunities to see’ messages about the campaign

    Informal feedback from vape shops confirmed an increase in enquiries. Thank you to everyone who supported the campaign.

    World Vaping Day 2019

    ATHRA is planning the first World Vaping Day in Australia, to be held in mid-2019. The event will encourage smokers who can't quit to try vaping as a far less harmful alternative. Internationally, the event is being coordinated by INNCO, the International Network of Nicotine Consumer Organisations. Please consider making a tax-deductible donation towards this important Australian campaign.

    Click here to donate to the World Vaping Day 2019 campaign

    Australian launch of the Global State of Tobacco Harm Reduction

    The GSTHR is a comprehensive review of the global state of 'safer nicotine products' such as nicotine vaporisers. ATHRA is actively involved in the Australian launch of the Report at public events in Melbourne (5 March) and Sydney (7 March). A media release by ATHRA published last year has more information. The full GSTHR is report is available here.

    Vaping more effective than nicotine replacement therapy

    A large randomised trial published today in the New England Journal of Medicine found that vaping was nearly twice as effective as nicotine replacement therapy. This study is a major breakthrough and provides robust evidence that vaping works. For more, read the article below.

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    Vaping nearly twice as effective as nicotine replacement therapy, study finds

    Vaping nicotine is almost twice as effective as nicotine replacement products like the patch and gum at helping smokers to quit, according to a game-changing study of nearly 900 treatment-seeking smokers in the UK. The randomised controlled trial found that 18% of those using a...

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    Queensland Health caught out in vaping bungle ... again

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    The reality and myths of vaping safety

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    Largest study ever confirms reduced harm from vaping

    The largest study on vaping safety to date has confirmed that vapers are exposed to far fewer toxic chemicals than smokers. The study of 5,105 adults was published this week in JAMA Network Open by a group of leading researchers, led by Maciej Goniewicz. Levels...

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    Vaping etiquette. What is it and why is it important?

    While most vapers are mindful of the people around them, it is clear that vaping has a PR problem. Good vaping etiquette is simply good manners, but it is also important to build community support for vaping. According to a survey by the etiquette experts...

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    Australian study shows the need to regulate vaping products

    An Australian study published today highlights the importance of regulating vaping e-liquids in Australia. The study in the Medical Journal of Australia analysed ten 'nicotine-free' e-liquids and found six to be contaminated with trace amounts of nicotine. The nicotine levels averaged <0.1% across the ten...

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