The formal objectives of ATHRA are:

(a) To improve public health by educating the Australian public on the health, financial and social consequences of tobacco smoking, tobacco related harm, and evidence-based strategies to quit tobacco smoking and for tobacco harm reduction;

(b) To encourage complete cessation of tobacco smoking in Australia;

(c) To help and support smokers to effectively quit tobacco smoking and to make informed choices in the tobacco smoking cessation process;

(d) To provide evidence-based information on the role of nicotine-containing electronic cigarettes in reducing tobacco harm to:

i. smokers who are unable or unwilling to quit tobacco smoking with currently approved methods; and
ii. health professionals.

(e) To disseminate accurate evidence-based information in relation to nicotine-containing electronic cigarettes to alleviate widespread misperceptions of the public and health professionals about vaping and nicotine which are undermining its potential as a tobacco harm reduction strategy;

(f) To disseminate information on the legal pathways available to access and use nicotine-containing electronic cigarettes, and to educate tobacco smokers as to the responsible, safe and correct use of nicotine-containing electronic cigarettes based on medical research;

(g) To discourage the use of all electronic cigarettes by non-smokers and minors;

(h) To take action to assist with or effect the elimination of the promotion of smoked tobacco products and tobacco smoking;

(i) To engage in research into tobacco smoking cessation aids, tobacco smoking cessation strategies, tobacco harm reduction strategies, and to encourage such research by other individuals and organisations;

(j) To collaborate with other individuals and organisations in Australia to further these objectives;

(k) To apply the income of the organisation solely to promote these purposes; and

(l) To do any and all such acts and things as are conducive or incidental to the attainment of the above objectives.

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